Merlot

Crafted exclusively for wineries and vineyards, Merlot blends elegance and functionality to help you grow your online wine business.

Our flagship Shopify Theme for online wine stores—Merlot, captures the essence of heritage and terroir—crafted for vineyards and wineries that value storytelling, craftsmanship, and timeless elegance. A clean, sophisticated experience that guides customers from grape to uncorking.

✔ 3 beautiful demo stores for 3 different wine personas

✔ 35+ premium sections including tasting notes on product page templates

✔ Library of wine specific icons used in product tags